The dissertation thesis is raising the question of business application of design thinking method. Through the academic literature analysis and primary research findings an exploration of possible correlations between business process and design thinking process will be uncovered.
One of the key objectives of this work is to understand which areas of business process require new tolls and methods, such as design thinking.
Completed for the Staffordshire University in 2013. The project includes field business research data done in Russia 2012-2013.