12 juil. 2014

European Communication Monitor 2014 - by communicationmonitor

View the 2014 edition of the largest empirical study in strategic communication, corporate communications and public relations worldwide. Conducted by an international research team from 11 universities and based on responses from 2,777 professionals from 43 countries across Europe.  
Insights about characteristics of excellent communication functions, mobile communication, gender issues in strategic communication, job satisfaction, networking, mentoring, drivers of career development, and much more. 

A joint project by the European Public Relations Education and Research Association (EUPRERA),the European Association of Communication Directors (EACD), sponsored by global communication agency Ketchum. Lead researcher: Prof Dr Ansgar Zerfass, University of Leipzig, Germany, and BI Norwegian Business School, Oslo...


This year’s edition of the European Communication Monitor presents a fascinatingly diverse picture of the European communications landscape. The digital age causes dynamic developments in strategic communications. With 86 per cent, online communication is considered to be the top communication channel. Even though the novelty around social media is not perceived as being the most challenging issue anymore, communicators expect social media and mobile communication to become even more important communication instruments within the next three years. The most pressing issue for nearly half of the survey’s respondents is the challenge of linking communication and business strategies. This is a challenge to which we at the European Association of Communication Directors (EACD) are fully committed and we work together with all of our members to bring this essential relationship between communication and business outcomes firmly into the foreground. Of further interest are the messages around job satisfaction levels, which can best be described as a mixed picture: despite rating important considerations such as salary, work-life balance and opportunities lower than four years ago, most communicators state that they are satisfied with their jobs. This is because they place greater importance on such satisfaction-drivers such as interesting tasks, appreciation from superiors and (internal) clients and job status rather than on, for example, job security and work-life balance. I invite you to explore this year’s Monitor in depth over the following pages and I hope the findings of the report will stimulate a lively discussion among communicators. The EACD will take the results on board and use them as inspiration in our work for the advancement of our profession. Dr. Herbert Heitmann President, European Association of Communication Directors (EACD) Foreword ...
by communicationmonitor



European Communication Monitor 2014 from communicationmonitor


PDF downloads and previous versions of this annual survey are available at
http://www.communicationmonitor.eu