17 janv. 2014

CES 2014 Changed Nothing (& Everything) - par Jack Morton Worldwide

This year's CES broke all records: more attendees, more innovations that reach into new areas of consumers' daily lives, and yes, more hype... just ask the estimated 2.3 billion people worldwide who were touched by the stories of CES.
But what really changed as a result of CES? What will still matter for brands in the months and years ahead? Read our latest white paper for the key trends that made CES 2014 stand apart and the roadmap you'll need to get ahead of CES 2015:
• More innovation, fewer launches,
• "New giants" get smaller,
• The rise of new sectors,
• Connecting influential consumers,
par Jack Morton Worldwide