Select Menu

Slider

Breaking News

Gouvernances

innovations

consommations

productions

Economie Sociale et Solidaire

Financements

» » » » » » » » » The Future of Correspondence - par JWTIntelligence
«
Next
Article plus récent
»
Previous
Article plus ancien

The Future of Correspondence  
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail. 

“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses. 

This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.



About RICO richard

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.
«
Next
Article plus récent
»
Previous
Article plus ancien