9 juil. 2013

How to measure digital efficiency ? Par Jérémy Dumont

How to measure digital efficiency ? (draft of future presentation by jeremy dumont)
"I am posting this document to share it with a few people/experts and improve it before sharing it with everybody."

"Digital media is an interactive media which can engage consumers But digital content can also engage consumers = content and brand experience engage consumer from one touch point to the next to generate immediate re-actions towards the brand and interactions with friends Source : rapp Digital works like traditional media = reach consumer on a touch point and get him to memorize message to improve brand equity and drive purchase (other touch point, later time)" ...
Par jérémy DUMONT