7 juin 2013

Managing and Connecting with your Influencers - par W2O Group

This webinar will help small business owners learn how to engage with people who can influence their online reputation and gain value through social media tools. Word-of-mouth is becoming increasingly more important in driving purchases. Consumers care about what other consumers think, so they spend more time researching products and services online. Influencers who have the widest reach have the potential to sway their community. Research has shown that 65 percent of top US brands reported participating in influencer marketing. 

Topics covered during this webinar are: 
• Understanding the importance of influencers; 
• Finding the right tools and methodologies to identify your influencers; 
• Learning some basic techniques for engaging your key influencers; and 
• Focusing on growing your future influencers.
par W2O Group