31 mai 2013

How technology and business is changing communication - par Helge Tennø

A look at how new changes in technology and business is changing the future of communications -  par Helge Tennø 

"Customer centricity is not a new concept, but it has taken on increasing importance in todays businessenvironment, marked by the empowered consumers who want to interact with a brand on their own terms.For many organizations, the challenge lies in finding innovative ways to capture the "voice of the customer"and infuse customer insight across all business functions, from the point of sale to the call centre, inorder to create business value."- Voice of the customer, whose job is it, anyway? -SAS Institute and The Economist Intelligence Unit@congboBusinessCustomerCentricity