30 janv. 2013

Winning the B2B marketing game with content marketing - de Tactus Associates

Winning the B2B marketing game with content marketing

An overview of content marketing and the 6 Steps to content marketing success.
"The new field of play customers dont buy the same way they used to salesmen dont sell the same way they used to competitors dont compete the same way they used to...
Content marketing is the creation and distribution of compelling, often educational,content to attract or retain customers and prospects."...
de Tactus Associates