11 déc. 2012

Social Media Marketing is Dead. The Way Brands use it Today - de Stephanos Karagos


Social Media Marketing is Dead. The Way Brands use it Today - de Stephanos Karagos

My keynote for the latest 9th Marketing Forum.
"There is a Communication Gap. Traditional media are going down...
We all live in recession.. Brands are suffering. Consumer behavior has changed !
Web = Pure Content...
Social Web = UGC, mostly...
73% of Branded Content = Spam...
Hard to be Heart, everybody is talking now...


Consumer Behavior has changed ! The number of sources used by any shopper for any average shopping occasion has almost doubled, from 5.2 tot 10.4 sources used...
ZMOT is that moment when you grab your Ladtop, Mobile phone ore some other Wired device and Start learning about à Product or Service... you're Thinking about Trying or Buying."
A New Mental Model...
It's abour Content, in the right Context - It's abour Humans looking for solutions - It's all about Content Marketing... And you Need a Serious Content Strategy if you want your Brand to have a Serious Communication." ...
de  Stephanos Karagos