9 juin 2011

Le slide du jeudi : Scenarios and Branding by Patrick Collings

"This is the presentation on brand strategy in turbulent socio-economic conditions that I gave at the 2011 Branding Conference in South Africa.
A key part of the presentation was the use of scenario planning.
I also spoke about Sagacite’s work on rapid adaptive strategies.
I have added a couple of notes to several of the more obscure slides to help viewers understand what I talking about. "  Patrick Collings