2 mai 2011

Le slide du lundi : Personal Branding Maps

A collection of maps, models and notes on personal branding - Stefano Principato
"Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating theirunique value proposition, whether professional or personal, and then leverage it acrossplatforms with a consistent message and image to achieve a specific goal. 
In this way,individuals can enhance their recognition as experts in their field, establish reputation andcredibility, advance their careers and build self-confidence". 
Dan Schawbel Personal Branding Maps